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	<title>economy &#8211; Radlett Wire</title>
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		<title>Five slightly mind-blowing things we learnt from our Amazon survey</title>
		<link>https://radlettwire.co.uk/2017/11/five-things-we-learnt-from-our-amazon-survey/</link>
					<comments>https://radlettwire.co.uk/2017/11/five-things-we-learnt-from-our-amazon-survey/#comments</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 05 Nov 2017 14:33:35 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Radlett]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[survey]]></category>
		<guid isPermaLink="false">http://radlettwire.co.uk/?p=840</guid>

					<description><![CDATA[Amazon is the beast that ate shopping. In the US, Amazon is responsible for 43% of all online sales and is worth more than all the big bricks-and-mortar retailers put together. About a quarter of the US population pays for Prime membership (more figures). There&#8217;s an extraordinary battle going on in the US right now [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Amazon is the beast that ate shopping. In the US, Amazon is responsible for 43% of all online sales and is worth more than all the big bricks-and-mortar retailers put together. About a quarter of the US population pays for Prime membership (<a href="http://uk.businessinsider.com/amazon-size-insane-facts-about-company-2017-9/">more figures</a>). There&#8217;s an extraordinary battle going on in the US right now &#8211; 238 towns and cities are bidding billions for <a href="https://www.nytimes.com/2017/10/23/technology/amazon-headquarters.html">the right to host Amazon&#8217;s &#8216;second HQ&#8217;</a> (In Seattle, home of the first one, 7.5% of the working-age population <a href="http://uk.businessinsider.com/amazon-size-insane-facts-about-company-2017-9/#75-of-seattles-working-age-population-are-amazon-employees-1">works for the firm</a>).</p>
<p>Amazon came to the UK in 1999 &#8211; its first major market outside the US &#8211; so we&#8217;ve had plenty of time to get used to buying <em>all our stuff</em> from the Seattle monster. And, although they don&#8217;t publish the numbers, we&#8217;re probably just as addicted as the Americans.</p>
<p>Radlett&#8217;s in an Amazon sweet spot. We&#8217;re close enough to the big warehouses to have access to all of the company&#8217;s services &#8211; from the basic delivery service to groceries (including <a href="https://www.amazon.co.uk/b?node=14091954031">Whole Foods</a>, the upmarket food retailer bought by Amazon earlier this year) and the <a href="https://primenow.amazon.co.uk/">Amazon Prime Now</a> app, so you can order practically anything for delivery within an hour. Step outside your front door during daylight and there&#8217;s a reasonable chance you&#8217;ll see an Amazon delivery happening. Radlett is the kind of prosperous suburban community that forms the backbone of Amazon&#8217;s profitability everywhere. We&#8217;re a kind of case study for Amazon&#8217;s take-over of UK retail.</p>
<p>So, we wanted to know how Radlett relates to Amazon. <a href="http://radlettwire.co.uk/2017/09/radlett-wires-amazon-survey/">The anonymous survey</a> is still live so please take two minutes to complete it if you haven&#8217;t already. There are ten questions and a box for you to type what you think of the company. If you complete the survey you get to see <em>the complete results</em> at the end. Fascinating reading.</p>
<p>Here are five insights from the survey results:</p>
<h3>We shop with Amazon all the time</h3>
<p><img fetchpriority="high" decoding="async" src="http://radlettwire.co.uk/wp-content/uploads/2017/11/1-amazon-do-you-shop-2.jpg" alt="Graph showing Radlett Amazon shopping" width="696" height="270" class="alignleft size-full wp-image-858" srcset="https://radlettwire.co.uk/wp-content/uploads/2017/11/1-amazon-do-you-shop-2.jpg 696w, https://radlettwire.co.uk/wp-content/uploads/2017/11/1-amazon-do-you-shop-2-300x116.jpg 300w, https://radlettwire.co.uk/wp-content/uploads/2017/11/1-amazon-do-you-shop-2-150x58.jpg 150w, https://radlettwire.co.uk/wp-content/uploads/2017/11/1-amazon-do-you-shop-2-500x194.jpg 500w" sizes="(max-width: 696px) 100vw, 696px" /><br />
Over 85% of respondents shop at least once per month with Amazon. For almost a third of us it&#8217;s &#8216;several times per week&#8217;! This is the kind of loyalty that any retailer would kill for.</p>
<h3>We spend a lot</h3>
<p><img decoding="async" src="http://radlettwire.co.uk/wp-content/uploads/2017/11/4-amazon-how-much-1.jpg" alt="Graph showing how much people in Radlett spend with Amazon" width="696" height="270" class="alignleft size-full wp-image-853" srcset="https://radlettwire.co.uk/wp-content/uploads/2017/11/4-amazon-how-much-1.jpg 696w, https://radlettwire.co.uk/wp-content/uploads/2017/11/4-amazon-how-much-1-300x116.jpg 300w, https://radlettwire.co.uk/wp-content/uploads/2017/11/4-amazon-how-much-1-150x58.jpg 150w, https://radlettwire.co.uk/wp-content/uploads/2017/11/4-amazon-how-much-1-500x194.jpg 500w" sizes="(max-width: 696px) 100vw, 696px" /><br />
64.2% of us spend at least £50 per month with Amazon and nearly a fifth (17%) of respondents say they spend over £200 per month. That&#8217;s a lot of money: the average household grocery spend in the UK is £53 per week.</p>
<h3>We love Amazon Prime</h3>
<p><img decoding="async" src="http://radlettwire.co.uk/wp-content/uploads/2017/11/5-amazon-do-you-pay-for-prime-1.jpg" alt="Graph showing the number of people in Radlett who pay for an Amazon Prime subscription" width="696" height="270" class="alignleft size-full wp-image-854" srcset="https://radlettwire.co.uk/wp-content/uploads/2017/11/5-amazon-do-you-pay-for-prime-1.jpg 696w, https://radlettwire.co.uk/wp-content/uploads/2017/11/5-amazon-do-you-pay-for-prime-1-300x116.jpg 300w, https://radlettwire.co.uk/wp-content/uploads/2017/11/5-amazon-do-you-pay-for-prime-1-150x58.jpg 150w, https://radlettwire.co.uk/wp-content/uploads/2017/11/5-amazon-do-you-pay-for-prime-1-500x194.jpg 500w" sizes="(max-width: 696px) 100vw, 696px" /><br />
Nearly three-quarters (71.2%) of respondents pay for Amazon Prime &#8211; the service that provides free delivery and access to lots of other services, from free Kindle downloads to music streaming. This is really telling. Radlett has a major Amazon addiction.</p>
<h3>We dig one-hour delivery</h3>
<p><img loading="lazy" decoding="async" src="http://radlettwire.co.uk/wp-content/uploads/2017/11/7-amazon-prime-now-app-1.jpg" alt="Graph showing how many people in Radlett use the Amazon Prime Now app" width="696" height="270" class="alignleft size-full wp-image-855" srcset="https://radlettwire.co.uk/wp-content/uploads/2017/11/7-amazon-prime-now-app-1.jpg 696w, https://radlettwire.co.uk/wp-content/uploads/2017/11/7-amazon-prime-now-app-1-300x116.jpg 300w, https://radlettwire.co.uk/wp-content/uploads/2017/11/7-amazon-prime-now-app-1-150x58.jpg 150w, https://radlettwire.co.uk/wp-content/uploads/2017/11/7-amazon-prime-now-app-1-500x194.jpg 500w" sizes="auto, (max-width: 696px) 100vw, 696px" /><br />
<a href="https://primenow.amazon.co.uk/">Prime Now</a> represents the next stage of Amazon dependence. A mobile app that gives you free one-hour delivery on groceries &#8211; from Amazon, Morrisons and Whole Foods (plus loads of other products held in the Hemel Hempstead warehouse). 30.2% of respondents use it or have tried it. We&#8217;ve certainly used the app in our house and the delivery drivers I&#8217;ve spoken to confirm that we&#8217;re not untypical in using the app to get emergency booze supplies midway through dinner!</p>
<h3>We&#8217;re Amazon nuts</h3>
<p><img loading="lazy" decoding="async" src="http://radlettwire.co.uk/wp-content/uploads/2017/11/9-amazon-attitude-2.jpg" alt="Graph showing the attitude of Radlett residents to Amazon" width="696" height="270" class="alignleft size-full wp-image-861" srcset="https://radlettwire.co.uk/wp-content/uploads/2017/11/9-amazon-attitude-2.jpg 696w, https://radlettwire.co.uk/wp-content/uploads/2017/11/9-amazon-attitude-2-300x116.jpg 300w, https://radlettwire.co.uk/wp-content/uploads/2017/11/9-amazon-attitude-2-150x58.jpg 150w, https://radlettwire.co.uk/wp-content/uploads/2017/11/9-amazon-attitude-2-500x194.jpg 500w" sizes="auto, (max-width: 696px) 100vw, 696px" /><br />
Not to put too fine a point on it, respondents to our survey are hopelessly in love with Amazon. 84.9% are either positive or very positive about the company. 28.3% ticked the box labelled &#8216;Very positive &#8211; I&#8217;ve become completely dependent&#8217;. And only 3.8% of us have any negative feelings at all, ticking the box labelled &#8216;Quite negative &#8211; I&#8217;m not comfortable with their market power but will use them occasionally&#8217;.</p>
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