Hertsmere General Election preview, part three

Labour

The Tapper family, contributors to Channel 4's long-running TV series Gogglebox. Left to right: Amy, Dad Jonathan, mum Nikki and Josh. They're sitting in a row on their sofa and all laughing. Jonathan is holding the remote and pointing it at the TV
The Tappers

Part one of this general election preview is about the fringe parties (including Reform) and part two about the Lib Dems. Part three, about the Conservatives, is next.

Look, we promise we’re not going to go on and on about this but the recently-selected Labour party candidate for Hertsmere, Josh Tapper, USED TO BE ON GOGGLEBOX. That’s him, on the right, with (left to right) sister Amy, dad Jonathan and mum Nikki. You will certainly remember the Tapper family – they were on the programme for eleven series, from the very first programme in 2013 until 2018. Tapper’s TV history has certainly brought his candidacy a lot of national publicity – we can’t imagine the selection of a Labour Parliamentary candidate winning much coverage in The Sun without the Gogglebox factor, for instance.

A composite image of Conservative MP Oliver Dowden, wearing a surgical mask and floating against a virtual reality background
Oliver Dowden floating in some kind of dimensionless alternate reality

Right, that’s it. We’re not going to mention Gogglebox ever again. We’re sure Mr Tapper will be happy to know that. He’ll definitely want us to talk about the fact that he’s one of the youngest Labour candidates in the country (26) and that he’s been put up against no less than Deputy Prime Minister and privet hedge-botherer Oliver Dowden. Dowden has been reselected by his local party but has not yet submitted his nomination papers (so there’s still a slim chance he’ll run for the hills before the election).

After Gogglebox and Yavneh College in Borehamwood, Tapper found himself in Theresa May’s office, via a civil service apprenticeship scheme, and then worked for left-of-centre think-tank Demos. In 2022 he very narrowly missed election to Barnet council, in the Edgwarebury ward. Tapper is also great-great-grandson of the founder of legendary and late-lamented Aldgate kosher eatery Bloom’s which many will remember fondly (although not for the food).

Now for the politics

So, Tapper is the eleventh Labour candidate in the history of the Hertsmere constituency, since it was created in 1983. He will be hoping profoundly, of course, that he’s not the eleventh loser and he’s probably in with a better chance here than anyone since Beth Kelly, in 1997, who lost by 3,000 votes. That, of course, was the year of Tony Blair’s landslide, when Labour won the largest number of Parliamentary seats for a single party in British Parliamentary history – 418 (more than twice the party’s total at the last general election in 2019).

Sensible projections for vote share at the next election put Labour comfortably in government, of course, but they don’t quite put a Labour candidate into Parliament for Hertsmere. Electoral Calculus, which is the one we usually rely on here, still gives the Tories a comfortable 64% chance of winning in Hertsmere but their likely majority is very much in 1997 territory, which must be exciting for Tapper and his campaign.

Electoral Calculus projection for Hertsmere general election vote share

Hertsmere Labour candidates over the years:
Josh Tapper (2024/25) – civil servant, former Goggleboxer
Holly Kal-Weiss (2019) – special needs teacher.
Fiona Smith (2017) – ex-military, fund-raiser.
Richard Butler (2015) – Councillor in Hertsmere and Hertfordshire.
Sam Russell (2010)
Kelly Tebb (2005)
Hilary Broderick (2001)
Beth Kelly (1997) – NHS manager and one-time Borehamwood councillor, endorsed Josh Tapper for Hertsmere in 2024.
David Souter (1992)
Frank Ward (1987) – went on to stand for UKIP in 2015.
Ian Reed (1983)

Tapper’s mountain

Chart showing vote share for the Hertsmere Parliamentary constituency for the main parties in the period from 1983 to 2019
Vote share in Hertsmere since 1983 (data)

The historic chart makes the challenge for Tapper clear. Even the precipitous fall in support that the Tories have experienced since 2019 – essentially unparalleled in British electoral history – is unlikely to put Josh Tapper into Parliament at the next general election. The grey bar in the chart shows the result in Hertsmere if YouGov’s January MRP projection is correct. It puts Labour about 3,000 votes from a majority – spookily close to that 1997 result. Labour’s bump in support in Hertsmere puts the party at roughly where it was in 2017, when the swing to Labour was the largest in decades and Theresa May got a nasty shock. Nationally, as well as in Hertsmere, the challenge for Labour this time is that the lost Tory votes will be shared between Labour, the resurgent Lib Dems, the insurgent Reform Party and, in some places, the Greens.

Many are already calling the next UK general election ‘the Gaza election’ and it seems certain that the war will be a doorstep issue in Hertsmere, a constituency with a high proportion of Jewish households. Our MP, as a Cabinet Office Minister, has been asked to address the issue on many occasions since 7 October. We’ll admit to having no idea what the impact on voting will be or how Tapper will respond, though.

Since we made the chart there’s been another YouGov MRP poll and it puts Labour even further ahead nationally, with over 400 seats, but it doesn’t move the result in Hertsmere so Tapper evidently still has a mountain to climb.

Of course, Labour will be hoping that Josh Tapper – a charismatic local boy and a TV star – has what it takes to claw back those 3,000 votes. It must be thrilling for him and for local Labour supporters to contemplate that narrowing national gap. If anyone can, we reckon Josh Tapper can.


  • Wikipedia has a list of all the Parliamentary candidates declared so far. Tapper is listed but we’re not 100% sure he’s submitted his official nomination papers and paid his deposit yet.
  • We’ve updated our guide to elections in Hertsmere, going all the way back to the very first election here, in 1983, and we’ve put all the voting data into a spreadsheet.
  • Money will be a concern – for Tapper and for all candidates in Hertsmere. Going up against a government minister in a safe seat like Hertsmere is not cheap. And we know that Oliver Dowden has access to big money for his campaigns, not just via his party but also via business donors. An ‘unincorporated association‘ called the South Hertfordshire Business Club, for instance. A club with no web site, no staff, no premises, no accounts and, apparently, no members (it shares an address with the St Albans Conservative Association, though), according to the Electoral Commission, gave £82,741.09 to Hertsmere Tories between 2017 and 2022. Details in this spreadsheet. Does Josh Tapper have access to that kind of money for his campaign?
  • The MRP technique used by YouGov is significantly more accurate than ordinary polling but not infallible. YouGov’s 2017 poll came very close, predicting the hung Parliament and some of the outlier results, but 2019’s was less accurate, underestimating the size of Johnson’s majority.

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